Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
Social media networks are open to all, giving businesses a chance to follow their consumers' activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.
